We get many questions about using video on mortgage websites.
So today, let’s address three common ones.
First question…
Q: Can videos make an impact on my mortgage business?
ANS:
Yes, videos can be a useful way to explain mortgage topics, introduce your company, and help visitors understand the services you offer. Many mortgage professionals use videos to educate website visitors, explain loan programs, answer common questions, and make their website feel more personal.
A video can help visitors spend more time learning about your company and may make certain topics easier to understand. For example, a mortgage video can explain the application process, common loan questions, reverse mortgage basics, commercial mortgage options, or what information a borrower may need before speaking with a loan officer.
Video can also be useful because many people prefer watching a short explanation instead of reading a long page of text. A well-placed video on a mortgage website can support your written content and give visitors another way to learn about your business.
That said, video should be used as part of your overall website content. It should be accurate, relevant, and appropriate for your audience. Mortgage professionals should also make sure that any claims, examples, disclosures, licensing information, or loan-related statements in a video follow the rules that apply to their business.
Next question…
Q: I know video can be useful. But will it work for a commercial mortgage business?
ANS:
Yes, video can be useful for many types of mortgage businesses, including residential mortgage, commercial mortgage, reverse mortgage, real estate finance, and small business lending-related websites.
For commercial mortgage professionals, video may be used to explain loan types, property financing topics, borrower requirements, documentation basics, or the general process of requesting information. It can also be used to introduce the company, explain areas of focus, or answer common questions from business owners and property investors.
Commercial mortgage topics can sometimes be detailed or technical, so video can help explain information in a more direct way. A short video may be useful on pages related to commercial purchase loans, refinance options, construction financing, bridge loans, SBA-related financing, or other commercial lending topics, depending on the services your business offers.
The key is to keep the video clear, accurate, and focused. It should help visitors understand your business and the topics you cover, without making promises about approval, rates, loan outcomes, or business results.
Alright, one more question…
Q: How can I create videos if I do not have the budget to hire expensive freelancers or use a complicated video creation process?
ANS:
It is true that not everybody is an expert in making creative and engaging videos, and not every mortgage professional has the budget to hire a professional video production company.
However, there are now many tools that make simple video creation easier. Some people use screen recording tools, slideshow-style video tools, presentation software, or video editing software to create basic educational videos for their website. Others use short talking-head videos, simple explainer videos, or template-based videos to introduce mortgage topics.
You can also use video templates from marketplaces or video creation tools, as long as the final video is reviewed carefully and matches your business, brand, and compliance requirements. The most important point is not to make the video overly complicated. A clear and useful explanation is often better than a flashy video with little substance.
Before publishing any mortgage-related video, review the content carefully. Make sure the information is accurate, avoid guarantees, include required disclosures where needed, and follow any licensing or advertising rules that apply to your mortgage business.
Video can be a useful addition to a mortgage website, but it should support your website content rather than replace it. A good mortgage website can include written information, contact options, forms, calculators, blog posts, and videos together to help visitors learn more about your company.
Leave a Reply