Most the organizations still don’t know why to have a website. Most started off in the early to mid 1990’s as a corporate novelty, but by 1999 the mentality of “If we don’t have a website we don’t have a viable business” began to flourish. With stock market bullish records of Internet based or leveraged businesses, more organizations began to relocate their businesses to the Internet.
Over the years as information technology has evolved, so have web sites. In the early 1990’s web sites were static (simple plane text), then some life was added in the shape of fonts and colorful layout. Very soon, graphics began to emerge on scene and sites became more aesthetically appealing to the consumer.
By 1998, sites started to use more sophisticated technologies such as Java and Flash, and more importantly pages and their content was generated dynamically on the fly. Sites became unbelievably full of features and cosmetically pleasing. The strong saying of “if we build it they will come”; and the “if we make it look bigger and better than our competitors with more functionality we will capture market share” began to drive web development.
No thought was made as to how traffic moved around the web and why. Most businesses just built websites and expected an enormous increase in profit. As a result of such poor planning, most online businesses failed. According to leading market research, nearly 90% of entries to a website are generated by Search Engine traffic. Similar research shows that almost 45% of sales to an e-commerce website are a direct result of a lead from a Search Engine.
If you want have a success then your main focus – even before the site is built – should be in working out how to drive targeted traffic to your web site.
The strategies that actually work BEST for websites are:
- Website Promotion through Search Engine Optimization
- Banner Advertisement
- PPV, PPC & Link Exchanges with Similar Sites
- Word of Mouth Referrals
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