In terms of online internet marketing, a landing page is any web page on a site where online visitors are sent specifically to prompt a certain action. It could be website’s home page or any page on the same site. Now the question is what’s the difference between a regular/normal page and a landing web page (sometimes also called as lead capture page).
For the answer lets take an example, suppose you decided to have a great mortgage website. You purchased a pre-designed or a custom site with many pages, about features, benefits, advantages, FAQs about your product, testimonials, educational material for loan shoppers, online applications and of course a home page. You think it’s ready and you start advertising it through different online marketing channels using text ads, banners etc.
You researched and used some great keywords and style in your ads and you start getting visitors (note: you don’t have a landing page designed), so all of them are coming to your home page because you used the main URL in your ads. Wow, great, loads of visitors. But after few days you start noticing that visitors are coming as a result of ads, but a very small portion, almost close to zero is actually converting into lead. You had a well presented site, but you MISSED something.
Yep: A Carefully Designed Landing Page.
A page to boost the conversion rate…
A page to turn visitors into leads…
A page to get the job done…
A landing pages provides a customized sales pitch for the visitor. Ads and marketing usually drive targeted traffic, so you know where about of your visitors. Provide them what they are looking for in the most effective manner and your chances of engaging the visitor goes up, as should your conversion rate.
Next question, How to design a lead capture page that seal the deal?
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