Mortgage flyers are hands down one of the essential part of your marketing and communication. There is no doubt that digital marketing solutions (ads, social media and email marketing campaigns) are more of interest these days. However, if you reply solely on online mortgage marketing, you may miss out on the great potential that flyers via direct mail can offer your business. In fact, the Association of National Advertisers found that direct mail had an 8% higher response rate than email.
How Mortgage Flyer Marketing Help Loan Officers, Brokers & Lenders
- Flyers can be a powerful tool to reach a wider audience. And generate leads in the mortgage industry.
- They provide a tangible and cost-effective way to promote your services. Besides they help you establish credibility in your local community.
- Furthermore, by strategically distributing your flyers, you can increase your visibility. And attract potential clients who may not be actively searching for a loan officer.
Effective Ways To Distribute Mortgage Flyers
Here are some effective ways to distribute flyers and expand your market reach.
Targeted Local Distribution
Focus on targeted local distribution. Identify key locations where your target audience is likely to be present. This could include shopping centers, local businesses, community centers and town halls. Also senior centers, daycares, libraries, real estate offices & waiting areas, super markets are great places to consider. By placing your flyers in these locations, you increase the likelihood of reaching individuals who are actively seeking loan services.
Collaboration with Real Estate Agents
Having a good relationships with local real estate businesses is equally important. Real estate agents often have a wide network of clients and prospects who require financing assistance. Approach local agents and offer to provide them with your flyers to distribute to their clients. Make a deal that will benefit both of you. You can offer a referral program where you compensate them for any leads that convert into clients. This mutually beneficial partnership can significantly increase your flyer’s reach and generate more business.
Local Events and Community Gatherings
Look for events related to homebuying, real estate, or finance where you can set up a booth, table or can just go and distribute your flyers.
Leave Mortgage Flyers in High Traffic Areas
You can also just leave a rack or a stand of your flyers out in public. It is a less aggressive approach that relies more on design, content, and presentation. Leave flyers in high-traffic waiting spots such as lounges, bus terminals, or train platforms. They will be great reading material for people waiting for transportation.
What Makes An Effective And Successful Mortgage Flyer Design?
Whether you are a seasoned mortgage broker or just starting your career as a loan officer, the key to success is “Qualified Leads”. A well designed mortgage flyers can play a vital role in generating cheap mortgage leads. But a mortgage flyer can only be useful if it stands out of the crowd. It’s not a matter of putting great house pictures and using flashy text. By creating unique and memorable flyers, you can make your company stand out and ultimately increase your business revenue.
Everything on the flyer should be well thought off and convey the message in the most simplest yet powerful manner. In addition to that it takes a lot of hard work and perseverance. It’s not something that one can just come up with in a flick of fingers. You need to have the patience to carefully plan flyer printing design to get the attention of prospective loan shoppers.
Few of the mortgage flyers design to consider:
1) The first element to making a great flyer is that it should have a short, catch phrase. For example; Lowest Interest Rate? catches people’s attention. This Catch phrase should also be enlarged, bold, underlined, or any other technique to grab the passerby’s attention.
2) You got the attention now give them all the relevant info they need. But use as little words as possible. May be 3/4 bullet points? If people see the next line is too wordy, they’ll probably leave there and then.
3) Use a compelling picture or even pictures. Pictures can say a lot in just a little space, moreover they make the flyer more visually pleasing.
4) Add contact information where people can go to find out more details.
5) And finally remember to keep your flyer design simple and short. People give very little attention to lengthy text. So make it easy for them to get your message fast. Don’t put too much elements that will only make them distracted.
Lastly, if you need help designing your mortgage flyer, contact iReadySites.com
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