The top 3 mortgage video marketing questions we get asked

We get many questions about video promotions and marketing.

So today,  let’s do top 3 of them.

First question…

Q: Can videos make significant impact on my mortgage business?
ANS: Yes, videos are very powerful tool and can help increase the conversions significantly. These days most of mortgage professionals are using videos to educate and promote their business.

Just take a look at the following facts which are proofs that videos can skyrocket your leads, sales and profit:

• YouTube is the SECOND most popular search engine, in the world. (In case you weren’t sure, number 1 is Google)
• Forrester Research found that video increases the chance of a front-page Google result by 53 times! And considering only 10% of users look past the first page of search results, the first page is where you need to be!
• Over 20 MILLION videos are uploaded to Facebook each month.
• 39 BILLION videos are viewed per month in the U.S. That is 211 videos viewed and 16 hours of time spent per person, per MONTH!
• Video accounts for 79% of global internet traffic – Tubular Insights
• You can see a 157% INCREASE in organic traffic by including videos on your site – Marketing Sherpa
• Social video generates 1200% more shares than text & images combined – Brightcove
• Video users see 27% higher click-through rates and 35% higher web-conversion rates – Vidyard
• 64% of customers are more likely to buy a product after watching a video about it – Hubspot
• Almost 50% of internet users look for videos related to a product or service before visiting a store – (Think With Google)
• People spend on average 2.6x more time on pages with video than without video. – (Wistia)
• Including Demo video in a landing page can increase conversion by 80%. – (Eye View)

Next question…
Q: I know that video marketing is powerful. But will it work for commercial mortgage business?
ANS: Absolutely!

No matter what you are or what type of business you have… Residential, Commercial, Reverse, Real Estate, Small Business Loans…

There’s great opportunity and advantages if you are using video for your marketing.

And if you decide to stay away from it, you’ll be putting yourself at a great disadvantage when compared to your competitors who do use videos in their mortgage marketing.

Alright, one more questions…

Q: How can I get videos when I don’t have money to hire expensive freelancers and I don’t any complicated video creation process?
ANS: It’s true that not everybody is an expert in making creative-engaging videos…

And not everybody has enough budget to hire professional video makers.

However, with video creation software and tools like VideoMakerFX, Explaindio, VideoScribe, Camtasia, and others it became so easier for people to create their own videos.

OR… even simpler, one can just use video templates from video templates marketplace such as VideoHive, VideoStocks, etc.