The idea of shopping around for a mortgage can be daunting. Loan shoppers need to be assured that the mortgage company they are dealing with is reliable. And will take good care of their interests. A well thought off mortgage website can help potential customers trust your company by establishing your authority in the mortgage market.
You need a website built on latest technologies with quality content, user-friendly functionality, a simple and attractive design, easy navigation, fast-loading pages, search engine optimization, and security.
A Good Mortgage Website Must Have The Following.
1) Well Designed and Functional
Your mortgage site reflects you, your services and ultimately your brand. So it’s extremely important to be visually appealing, polished and professional. It should have good sized readable fonts and text across all viewing devices. Use uncluttered layouts with quality photographs and graphics to convey your message across well (see example mortgage designs).
It’s equally important that your site must also load fast and displays properly. Additionally your website must follow the latest web standards and technologies such as bootstrap, check and resolve HTML errors via W3 Markup Validation Service. Proofread and test regularly for problems related to speed or functionality. Every page should always be fast and functional, because any of them could be a potential customer’s first or only impression.
2) Provides What Your Users Needs
You have great mortgage products and services to offer but how the visitors will know that? Once there was a saying “Build it and they will come?” Unfortunately, this is not the case any more. You need to show them them clearly what you offer and why should they do business with you. Hence a website with relevant, clear and latest mortgage content is a must.
Furthermore, good content helps your users accomplish their goals. The content you offer should be clear and easy to understand by using language your users know well.
3) Optimized for Mobile Devices
Your new mortgage website must look great and work well on all the platforms. Mobile and tablet devices has a large share on internet. And certainly they are not going anywhere anytime soon. You just don’t know what your next visitor will be using. A mobile optimized mortgage website will improve both the experience of your visitors and website’s Google Rankings.
4) Clear Calls To Action
Clear calls to action are unquestionably one of the most important aspect on any mortgage lending page. Call to action (CTA) links and buttons act as signposts, they help guide visitors towards your desired outcome and keep them moving down the conversion funnel. Without clear CTAs, users may struggle to see the route to buying a product or signing up for a service.
5) Website is Trustworthy, Safe and Secure
A person applying for mortgage loans will most likely end up sending you sensitive information. For the same reason, a secure mortgage website will help user build trust in your company. And it will get a better search ranking on search engines too.
Installing a SSL certificate plays a vital role in achieving all this. In the past, ecommerce websites were typically the only sites that used SSL certificates, but now, that level of security is recommended for every website.
Thankfully one can get SSL certificate at a very affordable cost. In fact we offer SSL with every annual premium mortgage website plan.
6) Optimized for Search and the Social Web
It’s not enough to build a nice looking website that’s easy to use. It’s indeed important that it attract traffic too. Here are some guidelines for effective search engine optimization:
- Use page titles and meta tags on every page
- Optimize image and make sure they have alt tags
- Have a clean URL structure
- Make sure your pages load fast
- Use a clean organized website coding approach
- And internal and external links
- Use transition words in paragraphs
- Use videos if possible
- Optimize content on your site to align with words real people search for.
- Spread keywords appropriately in content and links.
- Use Cascading Style Sheets for layout and keep your HTML code clutter-free.
- Additionally update content regularly
And finally make it as easy as possible for visitors to share your content. Social media can drive large volumes of traffic and positively impact your search ranking. Lastly share your website links on social media.
Leave a Reply