Mortgage Website Tools

What are the best mortgage web site tools?

We get this question a lot. There is so much talk & material out there. Every designer and website provider claiming, we have the best set of mortgage marketing tools.  It’s confusing isn’t it?

Let me try to explain in the simplest manner. Let’s take it step by step:

1. When a visitor appears on your website, the first thing that matters is the professional look n feel. Mortgage website design should be appealing and personalized.
2. Easy to navigate: That’s the 2nd most important aspect. Loan shoppers should be able to find their way (to their desired contents) with ease and simplicity. Every information should be properly categorized. A sitemap is a must but it’s mostly for the search engines and spiders. As per my experience users/visitors usually use the menus and link to reach their required material.
3. Fresh up-to-date contents: Navigation’s ease is of no use if you don’ t have genuine and fresh information available to your visitors. Put yourself into a person’s shoes who is looking for loan. What would he be looking for? Types of Loans, Top Financing Programs, Financial, Real Estate and Mortgage Terms, How important credit score is, Interest Rates, Some means to calculate his/her payments (free to use mortgage calculators).
4. Now if he/she is convinced your mortgage web site should allow him some means to contact you. A simple contact us form, quick loan application, prequalification request form, complete loan application, online 1003 application, credit authorization form, line of credit request, mortgage rate alert, loan advisor request and callback are some of the essential lead capturing forms to have on your site.
5. Because of the ever changing nature of mortgage and real estate market, every loan related site should be updated on regular basis (or at least on the need basis). You have 2 options for this A. Be an expert and use some offline html editor to update your website. B. Your website should have an online content management system (CMS) like wordpress, joomla etc.
6. Last but not the least, there has to be way to manage your incoming mortgage leads. Some sort of back office with ability to search, view, print, download and email submitted applications and requests. A special secure area for 1003 Uniform Residential Loan Application. Every loan officer should have the ability to update, print and download 1003 in .fnm format to import 1003 into a Loan Origination Software (e.g. Calyx Point, Bytepro and Encompass)

iReadySites Premium Mortgage Website for loan officers, brokers and lenders has all the above mentioned features. Check details at mortgage web site design.