Is it Time to Redesign Your Mortgage Broker Website?

Is Your Website Doing It’s Job? It’s easy to become complacent with your residential or commercial mortgage broker website, but just because you have one doesn’t necessarily mean it‘s working as well as it could be. To actually benefit your business, your site needs to be well developed. Your website is your window to the world. It is the single largest, most important piece of your advertising, or it should be, and pathway to the millions and millions of loan shoppers who are on the internet each and every day looking for all kind of loans. Anyway coming back to the topic, you have a website, but how do you know when it’s time to consider a redesign? Here are some things you should take a look at:

1. Is your website generating leads? Is it currently serving that purpose? Is it generating enough mortgage leads? If not, it might be time to hire a professional web design company that specializes in residential and commercial mortgage broker website design. If people are finding your site, but aren’t converting into leads, it’s possible that your current website structure is driving them away. Or may be the contents are not in-line with your company goals. Whatever the case, a carefully crafted website can be an integral part of boosting your sales. Web technology is advancing at the speed of light and if you have a website that is even a couple years old, it’s to your advantage to have a new broker website created to take full advantage of the newest technologies.
2. Is it driving enough targeted traffic? If your target market can’t find you on search engines quickly-without sorting through pages of search results-your site will not convert. And it’s not enough that people who already know your business name can find you. If you have a product or service that you want new traffic for, it is imperative to have a website that will appear on page one (if not in the top 3) for the most popular search terms people use to find you.
3. Is your website easy to navigate? If your website has several mortgage sections for visitors to navigate, is it clear what those areas are and how to get there?
4. Does your site slow to load? Website load times have been identified as a crucial factor to measure the performance of a broker website. With the information deluge on the Internet, user’s patience levels have been continuously decreasing. User patience levels have been constantly decreasing over the years.A study by Fiona Fui-Hoon Nah in the University of Nebraska said that tolerable wait times have decreased to just two seconds.
5. There’s no clear call to action Search engines love you. Your web site is on page 1 on Google. You’ve done your home work right, and your site clearly speaks to each type of customer. They can find information quickly. Your content addresses where they are in the buying process. So, do they know how to buy your products? Or are they able to quickly and easily request more information?
   Your call-to-action-closing the sale or capturing the lead -is a simple, but often overlooked component. The call-to-action must be visible and relevant. They may just want to sign up for your newsletter. So your appropriate call-to-action for that page should be right there, they shouldn’t have to sort through pages.

iReadySites has served hundreds of mortgage brokers and loan officers with professionally designed web sites to attract and engage new prospects.

If you are considering an upgrade to your current site or need help to improve your site’s performance, we can help. Contact us today for a free mortgage web site analysis.