Google Webmaster Tools – Search Queries Report Upgrade

Today when I logged into my Google webmaster tools account, looked at search queries report, Wow! this was my reaction.

Saw new fields “Change” against “Impressions”, “Clicks”, “CTR” and “Avg. Position”. Explored a little and I am instantly inspired.

Webmaster Tools New Search Queries Update

The “+” sign next to every search term is gone and now it shows a “Query details:” page for every search term.

Webmaster Tools New Query Details

For me these new additions/enhancements seem like a giant step, and in the long run, this surely going to effect SEO market (may be SEO software too?). It was already a great tool, now with these new features, it’ll help webmasters more and if properly used, they should be able to monitor and enhance their overall  SERP rankings.


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