Benefits Of Interlinking All Your Mortgage Web Pages

Most of the mortgage website webmasters spend a lot of time optimizing their home page only. That’s fine and is something you should definitely do, but you should also take some time to optimize most if not all of your inner web pages as well. Spare some time for onpage factors like H1 tags, title, keyword density, alt tags, etc, and offpage factors like the number and quality of inward links from other websites.

Reason is simple, if you can get a good pagerank for your inner pages, as well as your home page, there is a high probability of these pages being ranked highly in the search engines for their chosen keywords. This would ultimately increase the number of targeted visitors to your website.

So how do we do this?

1. You should have a well-structured easy to use navigation system/menu on your web site. Each link within the menu should be an anchor text link containing your main keyword(s). For example, let’s say you had an inner page about mortgage website. Now you may have done keyword research and found the term “mortgage website” to be too competitive, so let’s say you have decided to optimize your web page for the less competitive term “California mortgage website”. In this example, your link from the navigation menu should be “California mortgage website” rather than “mortgage website”. This would dramatically boost the number of inward links that each page has. This can be very powerful because with higher pagerank and more links comes higher search engine rankings, but surprisingly is something that many so-called SEO experts fail to recognize.
2. Another way of achieving this effect if you do not want to include a navigation menu on every page is by including a link tree on every one of your inner pages. These are those links that you often find at the bottom of pages, and are again a very good way of interlinking your loan site web pages. As before, be sure to include your main keyword(s) within each link.
3. Some people prefer a left-hand navigation menu design, as well as a link tree at the bottom of each web page. This ensures not only that each page of mortgage site has the maximum number of internal inward links, which boosts pagerank and search engine rankings, but also ensures that the visitors (in most cases potential borrowers) to the site are always just one click away from home page of your residential or commercial mortgage web site. This is important if they enter at one of your inner pages, because often they will then want to navigate to the home page.
4. To conclude, to rank highly in the search engines, you should focus on on-page optimization, and more so off-page optimization. A good interlinking structure within your site will ensure that every page is fully optimized and has the maximum number of links from your other pages allowing you to rank higher for all of your inner pages as well as your home page.