Testimonials are critically important in generating leads from your mortgage web design.
Why Testimonials are Important
You may have impressive results, a large base of satisfied clients and strong mortgage knowledge, but saying how great you are, is not always an effective strategy. When people need mortgage, loan or real estate services, they simply want to know if you can help. They also want to know if they will have a good experience working with your mortgage company. A testimonial from one of your satisfied clients will go a long way. Let your clients explain how great you are, it is far more powerful.
What Makes a Good Testimonial
When you request testimonials from your clients, remember that a detailed response is far better. A short message may not have your desired result. In fact, it might look like a made-up testimonial. Make sure that your testimonials expound upon your clients’ experience with your company.
If you can obtain video testimonials from your clients, it will be even more powerful. A video testimonial will give a personal feel and convey emotion that a written testimonial cannot. Make sure your mortgage Web design has the capability to incorporate video.
To find out what it takes to create an effective website that includes client testimonials, contact us today.
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