SEO services normally costs more than the website itself, and takes much longer to carry out. Our SEO prices usually starts from US$ 400+ per month, i.e. top placement for 4/5 keywords and complete site optimization. But we are trying to keep them down than the normal rate for our mortgage website clients.
Now coming to the question: what makes it costly?
There are many reasons, the top most is: Coming on the first page of Google gives you targeted traffic. Which means business. Driving traffic to a website is the most important part of having a website and yet people have some lovely websites that are never seen as no optimization has ever taken place. For example for the keyword
mortgages for office buildings
there are “About 81,200,000 results” and only the first 10 gets the lions share. And getting a website on the first page out of About 81,200,000 is not easy. It needs lots of efforts to bring a site from no where to such position.
But you have to see whether spending money for the SEO is paying off or not. You need to check how much you earn per loan closing and the amount you are paying for the SEO per month must be lower than that. If spending US$ 400 can even earn you US$ 600, you are still not on loss. But for sure any income less than 400 is not acceptable at all.
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