7 Ways to Generate Qualified Mortgage Leads

A mortgage website can be an extremely powerful tool to generate qualified leads. But having a web site live on the Internet is one thing, generating leads and sales from it is another. The reason you aren’t selling much is because you don’t have qualified leads. You got to have highly targeted prospects who are interested in buying. Here are a few tips for helping you get more qualified leads.

• Use customer-centric messages – Whether it’s the design of your website or the contents you have, remember everything is for the potential customers. Let prospects know how they’ll benefit when doing business with you. Your customers only care about what’s in it for them. If you really want a power punch be sure to draw the visitor in by including the benefits of your products and services in terms of your visitor’s perspective.
• Add Video – Create a video and post it to Youtube®, or better yet, to both Youtube® and your own site. (if it goes viral, trust me, you’ll be happy you put it on your own site once all the link love starts coming.)
• Team photos – Make is personal, show your mortgage company face to the world. Especially on your “About Us”, “Team” or “Company” pages make sure you include images of members of your company.
• Add a blog – And update it regularly. The frequency of your blog posts correlates directly to the number of mortgage leads you get. It’ll present you as an expert in your field and you’ll also get better search engine rankings. Search engines love blogs.
• Offer Freebies – Always offer something “free” – a free DVD, audio, special report, or other item of value to potential clients, something more than a free consultation. Give away the freebie in exchange for the visitor’s name, email and phone, and follow up with a monthly newsletter.
• Short contact forms – Make the contact form as short as it possible can be. Visitors are more apt to complete shorter forms. Only require the absolute minimum information that you need in order to contact the prospect.
• Call to action – It should be extremely clear to the visitor what they need to do to take the next step. A clear and easily found call to action will tell your visitors what you want them to do. Use color, font size, images and page placement to make this call clear and easy.