{"id":649,"date":"2017-04-10T13:53:11","date_gmt":"2017-04-10T20:53:11","guid":{"rendered":"http:\/\/www.ireadysites.com\/blog\/?p=649"},"modified":"2017-04-10T13:53:11","modified_gmt":"2017-04-10T20:53:11","slug":"online-reviews-to-market-your-commercial-mortgage-website","status":"publish","type":"post","link":"https:\/\/ireadysites.com\/blog\/online-reviews-to-market-your-commercial-mortgage-website\/","title":{"rendered":"Online Reviews To Market Your Commercial Mortgage Website"},"content":{"rendered":"<p>The most effective way to market your commercial mortgage website is to use <strong>review sites<\/strong> to increase your ranking on the search engines. Most consumers today won&#8217;t even leave the house without first looking up a business&#8217;s online review. This simple yet free technique will increase your website&#8217;s chances by manifold to appear on the first page of google results (SERPs). Additionally reviews can be a great opportunity for you to obtain useful feedback from your users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-650\" src=\"http:\/\/www.ireadysites.com\/blog\/wp-content\/uploads\/2017\/04\/yelp-review-commecial-mortgage-website-1024x764.jpg\" alt=\"yelp-review-commecial-mortgage-website\" width=\"840\" height=\"627\" srcset=\"https:\/\/ireadysites.com\/blog\/wp-content\/uploads\/2017\/04\/yelp-review-commecial-mortgage-website-1024x764.jpg 1024w, https:\/\/ireadysites.com\/blog\/wp-content\/uploads\/2017\/04\/yelp-review-commecial-mortgage-website-300x224.jpg 300w, https:\/\/ireadysites.com\/blog\/wp-content\/uploads\/2017\/04\/yelp-review-commecial-mortgage-website-768x573.jpg 768w, https:\/\/ireadysites.com\/blog\/wp-content\/uploads\/2017\/04\/yelp-review-commecial-mortgage-website.jpg 1029w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/p>\n<p>A review site is kind of a social website where the online community ranks the service that you provide. It\u00a0is a website on which reviews can be posted about people, businesses, products, or services. There are many\u00a0review sites, some of the most highly-respected review sites are Facebook, Amazon, Angie&#8217;s List,\u00a0<a href=\"http:\/\/www.yelp.com\/\" target=\"_blank\">Yelp<\/a> and <a href=\"http:\/\/www.google.com\/business\/placesforbusiness\/\" target=\"_blank\">Google Places<\/a>.<\/p>\n<h3>How Review Websites Work<\/h3>\n<p>Anyone can come to a review website\u00a0and write a review. In most cases, customers are given broad guidelines for reviews, and asked to allocate a star rating for the product or service reviewed. The sites then use a complex algorithm on the back-end to post reviews after filtering out suspicious reviews.<\/p>\n<p>When more than one review has been posted, the sites average the star ratings to give a business or product an overall rating. Reviewers who post a lot of reviews generally get a higher status, and their reviews are given more prominence.<\/p>\n<h3>Key Benefits Of Online Customer Reviews For\u00a0Commercial Mortgage Websites<\/h3>\n<p>Studies by independent research groups like Forrester Research, comScore, The Kelsey Group, and the Word of Mouth Marketing Association show that rating and review sites influence consumer shopping behavior.[2] In an academic study published in 2008, empirical results demonstrated that the number of online user reviews is a good indicator of the intensity of underlying word-of-mouth effect and increase awareness.[3] In 2007 even large companies such as Best Buy and Walmart began to mention online reviews in television advertisements and on the back of receipts.<\/p>\n<p>So here are some of benefits you&#8217;ll enjoy from online reviews of your commercial mortgage web site:<\/p>\n<ol>\n<li>Free Advertising<\/li>\n<li>Free High Quality Inbound Links<\/li>\n<li>Higher Ranking In Search Engine Results<\/li>\n<li>Positive Reviews Can Boost Confidence Of Potential Clients<\/li>\n<li>Constructive Criticism &amp;\u00a0Suggestions<\/li>\n<li>Personal Level Relationship With Customers<\/li>\n<\/ol>\n<p><strong>And finally to truly harness the power of reviews\u00a0always respond to your mortgage business reviews, whether they are positive or negative.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most effective way to market your commercial mortgage website is to use review sites to increase your ranking on the search engines. Most consumers today won&#8217;t even leave the house without first looking up a business&#8217;s online review. This simple yet free technique will increase your website&#8217;s chances by manifold to appear on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[92,99,98],"class_list":["post-649","post","type-post","status-publish","format-standard","hentry","category-mortgage-website-marketing","tag-mortgage-website-marketing","tag-mortgage-website-reviews","tag-online-reviews"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/comments?post=649"}],"version-history":[{"count":3,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/649\/revisions"}],"predecessor-version":[{"id":653,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/649\/revisions\/653"}],"wp:attachment":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/media?parent=649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/categories?post=649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/tags?post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}