![\"consumer-barometer-graph-ed8ab0b1-18e6-4186-9a70-d90c4c4b6dba\"](\"http:\/\/www.ireadysites.com\/blog\/wp-content\/uploads\/2016\/10\/consumer-barometer-graph-ed8ab0b1-18e6-4186-9a70-d90c4c4b6dba-585x1024.png\")
<\/a><\/p>\nAlso Responsive mortgage websites are loved by\u00a0Google. According to Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile-friendly.<\/p>\n
Get On The SERP<\/h4>\n
The most trusted method of getting information was and still is through online search results. People like and trust more what they see on a SERP. A search engine results page (SERP) is a\u00a0page displayed by a search engine in response to a query by a searcher. Depending on many factors (but most importantly your targeted keywords), getting on top of search engine results page could be a breeze\u00a0or an extremely difficult task. The first step\u00a0to get there\u00a0is to carefully optimize your website. A well optimized website will help the search engines identify what your site is all about, and how it relates to what the user is looking for. \u00a0To start with:<\/p>\n
- \n
- Use meta tags (title, keyword, description…)<\/li>\n
- Choose and add keywords where they belong…<\/li>\n
- Have a well structured website<\/li>\n
- Use Alt tags for your images<\/li>\n
- Get inbound links<\/li>\n
- Create and submit sitemap to search engines<\/li>\n
- Add fresh content on regular basis<\/li>\n<\/ol>\n
Social Media Marketing<\/h4>\n
Generally speaking, social media marketing refers to the process of gaining traffic or attention through social media platforms and websites. It’s recommended to\u00a0create a social media marketing plan, but most of mortgage professional may take very\u00a0long to create a workable plan. So instead of waiting months for a detailed comprehensive plan, just get answers to these two questions and get started.<\/p>\n
What are you hoping to achieve through social media marketing?<\/strong><\/p>\n
Who is your target audience and what (of their interest) you should use to get their attention?<\/strong><\/p>\n
There are literately thousands of social media websites and platforms but you must at-least engage with users here:<\/p>\n
- \n
- Facebook<\/li>\n
- Google+<\/li>\n
- Twitter<\/li>\n
- Pinterest<\/li>\n
- Instagram<\/li>\n
- LinkedIn<\/li>\n<\/ul>\n
Lead Capture & Email Marketing<\/h4>\n
The ultimate goal of\u00a0your website is to drive more sales. This essentially\u00a0means, you MUST be focused on capturing leads for your website.\u00a0A lead is simply the contact information of a prospective customer. On web, we capture leads using mortgage lead capture forms. The contact information collected can be as simple as an email address, or as detailed as a long 30 minute application.<\/p>\n
Visitors don’t always\u00a0purchase straight away, statistics say that only 1-3% of website visitors make a buying decisions the first time they visit\u00a0a website. Capturing customer details allows you to continue to market to the remaining 97% of visitors who did not become your customers\u00a0the first time around.<\/p>\n
Using the email marketing you can educate them, build trust and finally convert them\u00a0into customers. And again, majority of people read emails on hand held devices, so make sure your emails are mobile ready to.<\/p>\n","protected":false},"excerpt":{"rendered":"
For mortgage professionals,\u00a0having a strong web presence\u00a0is one of the most effective ways to market their loan products and services. It helps them reach a larger audience and makes it easier for loan shoppers to find them. A good website can increase your potential client, but\u00a0having just a pretty website is not enough, there must […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[92,43,44],"class_list":["post-619","post","type-post","status-publish","format-standard","hentry","category-mortgage-website-marketing","tag-mortgage-website-marketing","tag-search-engine-optimization","tag-seo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/comments?post=619"}],"version-history":[{"count":3,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/619\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/619\/revisions\/623"}],"wp:attachment":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/media?parent=619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/categories?post=619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/tags?post=619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}