Mortgage Landing Machine<\/a>.<\/p>\n4. Limited Form Fields<\/h4>\n
The details\u00a0you want to collect from loan shoppers\u00a0can affect your conversion rate. Ask for too much information and you could turn people away.\u00a0Keep your form fields to a minimum, studies have shown that\u00a0increase in number of form fields may result a 10-15 percent\u00a0decrease in your conversion rate.<\/p>\n
A mortgage landing page\u00a0is your first point of contact with your potential client. He\/she\u00a0won’t give you all the information straight away, only ask the essentials of what you need. Once you have those initial details, build trust and bring them to a point where they\u00a0provide you all\u00a0the required information willingly\u00a0.<\/p>\n
Along-with a short form, there should be only ONE possible action for the visitor to take –\u00a0be it subscribing to your mortgage newsletter, application for prequalification\u00a0or something else. Eliminate all clickable items on your landing page that might distract loan shoppers\u00a0from accomplishing the primary task or the conversions will suffer.<\/p>\n
5.\u00a0Trust and Reliability Essentials<\/h4>\n
People searching for loans online need to know that the company they are going to deal with is a trustworthy entity. They need assurance that any information they provide will be kept safe and confidential.\u00a0One of the easiest ways to decrease visitor anxiety that may harm your conversion rate\u00a0is to be sure to use proven trust essentials prominently on your mortgage landing pages.<\/p>\n
If you have a privacy policy, add a link to it. Add security seals (if your form requires some sensitive information such as\u00a0social security number). Use testimonials\u00a0from happy customers, positive quotes and reviews from real customers can help increase you\u00a0trustworthiness.<\/p>\n
Use\u00a0trust badges, they are often refer to the logos of well-known brands you’ve worked with in the past (or present), groups and coalitions you are a member of, etc. They serve as endorsements of your trustworthiness and competence.<\/p>\n
This has becoming an age of online social media and it’s influence changing everything we do online. \u00a0A little “Social Proof<\/strong>” on your mortgage landing page can do wonders.\u00a0Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.<\/em>” In other words, people are wired to learn from the actions of others, and this can be a huge driver of consumer behavior.<\/p>\nConclusion:<\/strong><\/p>\nThe above list is just the tip of the iceberg. There are many other things that can convert a normal landing page into a lead generating\u00a0machine. These five tips should, however, put\u00a0you well on your way to creating a killer landing page that will convert your visitors into customers. Remembers, the more optimize\u00a0your mortgage landing page is, the better chance you will have at generating leads.<\/p>\n
To your mortgage success…<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Have you ever created a landing page to capture mortgage leads? If so, were\u00a0you satisfied with the conversion rate? \u00a0As you know, the primary goal of a mortgage\u00a0landing page is to collect valuable information about your potential clients.\u00a0Once a person arrives at your page, the copy and design of the landing page are the most […]<\/p>\n","protected":false},"author":2,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,66],"tags":[83,77],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mortgage-landing-page","category-mortgage-leads","tag-mortgage-landing-page","tag-mortgage-leads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":6,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":585,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/580\/revisions\/585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}