{"id":568,"date":"2016-06-27T14:16:41","date_gmt":"2016-06-27T18:16:41","guid":{"rendered":"http:\/\/www.ireadysites.com\/blog\/?p=568"},"modified":"2016-07-02T16:52:42","modified_gmt":"2016-07-02T20:52:42","slug":"mortgage-leads-machine","status":"publish","type":"post","link":"https:\/\/ireadysites.com\/blog\/mortgage-leads-machine\/","title":{"rendered":"Mortgage Leads Machine"},"content":{"rendered":"

If you rely mostly on online mortgage leads, website visitors are the most important people\u00a0in your entire mortgage business. They are the ones that determine how\u00a0much or little you get paid.<\/p>\n

You need to have everything focused on them.\u00a0You need to prove that what you tell them is what they are looking for and to get instant access,\u00a0they need to give you their contact details.<\/p>\n

Once they optin and on your G.T.T.P\/GTTP page, if the awesome “content” is to the point they will be\u00a0hooked. \u00a0This is the time when you must\u00a0take advantage of warm leads? There’s no better place than the GTTP\u00a0page. Use this opportunity when the lead has expressed intent, and ask for something else, like a follow up or newsletter subscription.<\/p>\n

The Landing Page<\/h2>\n

The landing page (also known as a squeeze page) is your key\u00a0page. It’s a page that\u00a0gives the visitor 2 options. Sign up to learn more or leave.<\/p>\n

The reason why it’s called a squeeze page is because the visitor is being squeezed into making\u00a0a decision. They can observe, evaluate but don’t have options to navigate.<\/p>\n

It has one agenda and that is to convert a person looking for mortgage options into a subscriber (lead) and to become a buyer.<\/p>\n

A landing page is made up of a headline, content –\u00a0which can be a video, audio, text, or a\u00a0combination of these \u2013 and an opt-in box with a call to action. It can even be as simple as a\u00a0headline and an opt-in box with a call to action.<\/p>\n

The secret is to keep the page as simple as possible, known as the K.I.S.S. principle. Keep it\u00a0simple stupid. The less the clutter, the better.<\/p>\n

They must know within seconds, what your page is about so you need to keep it simple and to\u00a0the point. Use the “what’s in it for me” (WIIFM) principle addressing what the benefits are or how\u00a0you will solve their problem.<\/p>\n

Anatomy Of A Good Landing Page<\/h3>\n

\"Landing<\/a><\/p>\n

    \n
  1. Strong\u00a0Headline That Matches What Brought User Here<\/strong>
    \nGrab the prospect’s attention by telling them something that connects to
    \ntheir desires and feelings immediately.<\/li>\n
  2. Sub Headline<\/strong>
    \nSomething powerful to supplement your main headline.<\/li>\n
  3. Salient Features\/Benefits<\/strong>
    \nOnline visitors don’t really like reading. So keep your key\u00a0points in short bullet form, not large\u00a0paragraphs, and make them focused solely on the benefits that people will get from using it.<\/li>\n
  4. Video\/Infographic Showing Context Of Use<\/strong>
    \nVideo can make your\u00a0landing page live and full of energy. Use a short video primarily focused on the\u00a0product “in use”. That\u2019s context, tell your visitors, how can they use your services to fulfill their needs. This\u00a0will get you more leads and ultimately sales.<\/li>\n
  5. Use Of Social Proof – Build Trust
    \n<\/strong>Would you give your information to a company you didn’t trust? No you won’t. So what can you do increase the trust of your landing page? Here are a few things you can use:
    \nSocial Media Comments:\u00a0<\/strong> Show a live stream of people saying nice stuff about you\/your company on Facebook\/Twitter\/Linked or some other social platform.
    \nTestimonials:<\/strong>\u00a0Use\u00a0original and genuine comments from your customers.
    \nEndorsements:<\/strong> Show the logos of media placements or high profile customers.
    \nYour Company\u2019s Contact Details:<\/strong> It’s one of the trust indicators that prospects look for to feel\u00a0that\u00a0your company is the real deal.<\/li>\n
  6. Form
    \n<\/strong>When it comes to forms, make sure the form on your landing page only ask prospects the key pieces of information that Sales and Marketing need to nurture a lead. Make it as easy as possible for prospects to provide you with the information you need to move them from visitor to lead.<\/li>\n
  7. A strong call to action (CTA)<\/strong>
    \nYour CTA should stand out from the rest of the page and leave no doubt about it’s purpose.\u00a0Be sure to use\u00a0contrasting color, bright yellow, orange, green, dark red are among the colors those bring high click rates. For CTA, use action-oriented language that addresses both your visitor’s motivation and the result of clicking the button. Studies have shown words like get, view, now, or download,\u00a0are much more powerful than simple submit, start, or pay, which only focus on what your customer must do.<\/li>\n<\/ol>\n

    G.T.T.P\/GTTP\u00a0Page<\/h2>\n

    A G.T.T.P page is just that. Getting to the point to condition and pre-sell the visitor.<\/p>\n

    Thank them for subscribing to download, read or watch what you promised them. I know it\u2019s common\u00a0sense to assume however there\u2019s no harm in being professional and confirming this.<\/p>\n

    Here’s what I would write after people opted in (through a short form) for their first residential mortgage loan consultation.<\/p>\n

    Thank you for subscribing\/downloading\/signing up\/joining!<\/em><\/h4>\n
    You’re one step closer towards getting the house of your dreams!<\/em><\/h5>\n

    Hey “Subscriber Name”,<\/em><\/p>\n

    My name is John Doe and I’m very\u00a0excited to work with you. Please use the link at the end of this page to download your free report\/ebook.\u00a0<\/em><\/p>\n

    I’ll contact you shortly\u00a0to explain the\u00a0various mortgage options and recommend the type of mortgage that might be best suited to your situation.\u00a0I would recommend you to fill out this short form\u00a0(link to a more detailed form), this’ll give me further\u00a0insight on your individual requirements and I’ll be able to create a FREE\u00a0no-obligation, customized mortgage rate quote for you. Click here (link again).<\/em><\/p>\n

    I’ve also sent you an email with the download link, check your email inbox in few minutes. Add me\u00a0to your safe list,\u00a0it is necessary otherwise you might lose some important emails from me.<\/em><\/p>\n

    Free Report Download Link<\/strong><\/em><\/span><\/p>\n

    Thank you for choosing me to be part of your home buying journey.<\/em><\/p>\n

    John Doe
    \n<\/strong>Loan Consultant<\/em>
    \nNMLS# 25XXXX<\/em>
    \nContact #: 561 123 XXXX<\/em><\/p>\n

    If you are an affiliate of\u00a0some paid mortgage service(s) you can change the second paragraph and send the subscriber to the paid offer instead of the detailed form.<\/p>\n

    The above GTTP content literally took me less than 5\u00a0minutes to put together by doing a little research on Google.<\/p>\n

    Yes, it\u2019s that easy!<\/p>\n

    Don\u2019t overthink this.<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you rely mostly on online mortgage leads, website visitors are the most important people\u00a0in your entire mortgage business. They are the ones that determine how\u00a0much or little you get paid. You need to have everything focused on them.\u00a0You need to prove that what you tell them is what they are looking for and to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,45],"tags":[77],"class_list":["post-568","post","type-post","status-publish","format-standard","hentry","category-mortgage-leads","category-tip-n-tricks","tag-mortgage-leads"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/comments?post=568"}],"version-history":[{"count":10,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/568\/revisions"}],"predecessor-version":[{"id":579,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/posts\/568\/revisions\/579"}],"wp:attachment":[{"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/media?parent=568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/categories?post=568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ireadysites.com\/blog\/wp-json\/wp\/v2\/tags?post=568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}